Apr 27, 2025

Product

Original Pure Serum Foundation 1 Fair Cool

SO PURE. SO TRUE. SO YOU. New Original Pure Serum Liquid Foundation is infused with 93% skincare ingredients and Mineral SPF 20 for a naturally radiant finish - clinically proven to improve skin smoothness in 7 days.*​ WHAT IT DOES: New Original Pure Serum Liquid Foundation is first-of-its-kind formula infused with 93% PURE SKINCARE ingredients - giving a true-to-skin radiant finish with medium coverage. Plumping HYALURONIC ACIDS + hydrating GLYCERIN + skin nourishing WHITE WATER LILY flower for SMOOTHER SKIN IN 7 days*. WHY YOU'LL LOVE IT: Weightless on the skin, with no white cast, it contains NON-NANO TITANIUM DIOXIDE active to protect skin from damaging UVA, UVB, free-radicals + infrared sunlight with broad-spectrum SPF 20. Ideal for all skin types – even the most sensitive. Non-comedogenic Vegan Available in 30 inclusive shades.