Sep 12, 2026

Product

Kérastase Serum Potentialiste 90ml

Specifique Potentialiste is our first Universal Defense Serum For Unbalanced Scalps. Specifique Potentialiste improves scalp health by preserving scalp barrier & fight scalp imbalances.The scalp microbiome is a beneficial ecosystem of living bacteria naturally present on the skin & scalp surface. Scalp health is a rising concern with a +79% increase in scalp mentions online. A healthy and balanced scalp is the foundation to beautiful hair so scalp care is a must-have product in salon. With scalp care & hair health conversations booming across social media there is a big opportunity in salon to capitalise on these trends and offer the right service and products for a healthy balanced scalp. How it works? Bifidus Pre-Biotics protects and fortifies microbiome against daily external stressors Vitamin C Derivated an antioxidant that neutralises the effect of daily aggressors responsible for unhealthy hair. Potentialiste Serum offers to the client: • Fights scalp imbalances* • Preserves the protective scalp barrier against external damages** • Soothes and calms the scalp*** • Leaves the scalp feeling fresh, healthier and stronger* • The roots are lifted up. • Revitalized the scalp*. It can be applied the day of coloration to soothe sensitivity with a cooling sensation*, after rinsing, washing hair & towelling dry. *Consumer test ** Intrumental test *** Clinical study Who is it for?Potentialiste is an universal serum that can be used by everyone to preserves scalp barrier & fight scalp imbalances for longer. It can be used alongside all other Kérastase routines. Kérastase Serum Potentialiste , reserve online and collect from our Madrid duty free store before you travel. Explore our extensive range of beauty, liquor and food when you reserve your duty free order online. Find the main Kérastase products available to purchase and reserve at Madrid airport. With up to the benefit of 1000s more products available when you reserve in advance, enjoy shopping tax and duty free products online with more choice, and without the rush! Reserve online, collect and pay in store.