Design DNA
Key takeaways
- Design Style
- Modern
- Brand Vibe
- Not available
- Emotional Tone
- Refreshing
- Color Mood
- Vibrant
Image 1 of 1
Retailer listing rating: 4.5 out of 5
(100 source reviews)
$ 5.04
Listing notes
Specs
Product visuals
Design DNA
Packaging & Form
Color & Typography
Audience & Context
Branding Signals
The product is ICE BREAKERS ICE CUBES Sugar-Free Peppermint Gum. It is presented in a bottle with a unique shape that features a wide top and a tapering base, resembling a cup or container. The color scheme is predominantly icy blue with a playful graphic design that includes a crystalized pattern that gives it a frosty appearance. The main label displays the brand name in bold, uppercase sans-serif typography, ‘ICE BREAKERS’, followed by ‘ICE CUBES’ in an equally large font, conveying a sense of freshness and fun. Beneath this, the flavor is stated as 'peppermint' with additional details including the number of pieces (40) and the sugar-free claim, all in contrasting white and black for easy readability. The background design might incorporate images or illustrations of ice cubes to reinforce the icy theme. A green mint leaf is also included in the design for an earthy touch. The top of the lid is sealed clearly with ‘Powered by Crystals’. The packaging appears to use a matte finish, providing a smooth tactile feel, and it has an overall rounded, geometric shape that is unique and eye-catching. The bottle is categorized as standard size, holding 92 grams total. Dominant colors present in the packaging are #A8D3E0 (light blue), #FFFFFF (white), and #000000 (black). The overall mood is vibrant, refreshing, and cool. The emotional tone conveyed is refreshing, fun, and modern. The typography style can be described as modern and bold. The label features clean and minimal text with a pleasant layout. There are no visible certification badges or complicated iconography, creating a straightforward and modern design aesthetic. The product is likely marketed towards consumers seeking a refreshing gum experience with a focus on sugar-free options.
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Baseline
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Recorded price USD 6.52
Why ranked: Baseline catalogue order — personalization is off.
Recorded price USD 1.99
Why ranked: Baseline catalogue order — personalization is off.
Recorded price USD 2.32
Why ranked: Baseline catalogue order — personalization is off.
Recorded price USD 1.99
Why ranked: Baseline catalogue order — personalization is off.
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