Design DNA
Key takeaways
- Design Style
- Modern
- Brand Vibe
- Mass-market
- Emotional Tone
- Energetic
- Color Mood
- Vibrant
- Color Temperature
- Warm
- Contrast
- High-contrast
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by Matchbox
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Vienna International Airport (VIE) · Austria — Heinemann
$ 12.37
Matchbox, matchbox™ superfast™ 50th anniversary assortment
SKU: 1440510
Brand: Matchbox
Category: Other
Status: Price observed from retailer data
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Pickup: Vienna International Airport (VIE) · Austria
$ 11.96
Listing notes
- 2019 celebrates the 50th Anniversary of Superfast™ with a premium collector assortment for the full year! There are six vehicles with exceptional true-to-life decos, innovative moving part feature, 2-piece special rubber-like rolling wheels and their own Superfast™ 50th anniversary collector boxes
- Crafted with die-cast
Specs
- SKU
- 1440510
- Airport retailer
- www.heinemann-shop.com
2019 celebrates the 50th Anniversary of Superfast™ with a premium collector assortment for the full year! There are six vehicles with exceptional true-to-life decos, innovative moving part feature, 2-piece special rubber-like rolling wheels and their own Superfast™ 50th anniversary collector boxes. Great gift for new collectors who love small car play or for aficionados!
Product visuals
Properties
Packaging & Form
Key takeaways
- Packaging
- Blister Pack
- Size Class
- Standard
- Silhouette
- Rectangular
- Material
- Cardboard
- Finish
- Glossy
- Components
-
Blister Card Hanger Tab
- Texture
- Smooth
- Transparency
- Transparent
Color & Typography
Key takeaways
- Palette
-
- Font Style
- Sans-serif
- Typography Mood
- Bold
- Label Density
- Clean/Minimal text
Badges & Highlights
Key takeaways
- Iconography
-
True Grip Metal
Audience & Context
Key takeaways
- Target Audience
- Kid-friendly
- Contextual Fit
- Everyday Household
- Seasonal Vibe
- Year-round
- Sensory Cue
- Neutral
Branding Signals
Key takeaways
- Logo Presence
- Logo visible
- Logo Emphasis
-
20.0 %
- Premium Tier
- Mid-tier
Shelf impression
The image features a packaging design for Matchbox's Superfast™ 50th Anniversary assortment. The background is a bright yellow with diagonal red and orange stripes creating a dynamic visual impact. At the top left, the brand name 'MATCHBOX' is displayed in bold, uppercase letters, with a retro font style in white and accented with red. Below this, the word 'Superfast' is prominently featured in a stylized font that appears to be in a racing theme or motif, colored in red with a slight shadow, making it pop against the background. The primary object is a clear plastic blister pack containing a detailed miniature car model, specifically a 1992 Datsun 240Z, which is positioned at the bottom of the packaging. The car has a shiny metallic finish with red and white racing stripes and detailed wheels. The car appears to be in a dynamic pose as if it is ready to race. The packaging includes a circular emblem indicating that the toy is made of 'METAL', and another icon illustrating 'TRUE GRIP'. The bottom of the packaging displays the model description '92 DATSUN 240Z' and a 'MATCHBOX' logo. Additional text appears above the car within the blister, promoting the 'Superfast' trademark.
Mass-market
Mid-tier
Scent cue: Neutral
Quick signals
- Aesthetic score
- 8.0 / 10
- Logo presence
- Front-and-center branding
- Logo emphasis
- Covers ~20.0% of the main panel
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