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by Skittles
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Vienna International Airport (VIE) · Austria — Heinemann

$ 10.91

Skittles chewy candies coated with sugar, with sour fruit flavor 318g

SKU: Brand: Skittles Category: Sweet food Status: Price observed from retailer data

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Pickup: Vienna International Airport (VIE) · Austria

$ 10.91

Listing notes

  • A fruit chewy bite-sized candy with a colorful shell
  • Travel size 318.0 g

Specs

Volume
318.0 g
Weight
0.318 kg
Airport retailer
www.heinemann-shop.com
A fruit chewy bite-sized candy with a colorful shell. Skittles candies have been enjoyed by fans for decades. No two rainbows are the same. Neither are two packs of Skittles. Share the Rainbow, Taste the Rainbow.

Product visuals

Properties

Design DNA

Key takeaways

Design Style
Playful
Brand Vibe
Mass-market
Emotional Tone
Cheerful
Color Mood
Vibrant
Color Temperature
Warm
Contrast
High-contrast

Packaging & Form

Key takeaways

Packaging
Pouch
Size Class
Standard
Silhouette
Curvy
Material
Plastic
Finish
Glossy
Components
Resealable Zip
Texture
Smooth
Transparency
Opaque

Color & Typography

Key takeaways

Palette
Font Style
Sans-serif
Typography Mood
Playful
Label Density
Moderate info

Badges & Highlights

Key takeaways

Iconography
Heart
Stated Capacity
318 g

Audience & Context

Key takeaways

Target Audience
Kid-friendly
Contextual Fit
Everyday Household
Seasonal Vibe
None
Sensory Cue
Sweet

Branding Signals

Key takeaways

Logo Presence
Logo visible
Logo Emphasis
10.0 %
Premium Tier
Mid-tier

Shelf impression

The image shows a vibrant red pouch of Skittles chewy candies. The word 'Skittles' is prominently displayed in large, bold, white letters with a slight shadow, making it stand out against the red background. Above the brand name, there's a colorful rainbow graphic that arcs from left to right, creating a cheerful atmosphere. Below 'Skittles,' the phrase 'Taste the rainbow' is written in a playful font, alongside the word 'Fruits' in yellow text, further emphasizing the flavor. Scattered around the bottom of the pouch are colorful candy pieces in various shades, including red, yellow, green, purple, and orange, each marked with a small 'S' logo. The top of the pouch has a flap for easy resealing and includes the text 'MORE TO SHARE' in a white box.

Mass-market Mid-tier Scent cue: Sweet

Quick signals

Aesthetic score
9.0 / 10
Logo presence
Front-and-center branding
Logo emphasis
Covers ~10.0% of the main panel

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