Design DNA
Key takeaways
- Design Style
- Playful
- Brand Vibe
- Mass-market
- Emotional Tone
- Cheerful
- Color Mood
- Vibrant
- Color Temperature
- Warm
- Contrast
- High-contrast
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Source rating 4.5+
by Mars
Updating airport prices…
Retailer listing rating: 4.5 out of 5
(271 source reviews)
Maltesers Std Pouch 273g
SKU:
Brand: Mars
Category: Sweet food
Status: Price observed from retailer data
$ 12.52
Listing notes
- Maltesers
- Travel size 273.0 g
Specs
- Volume
- 273.0 g
- Airport retailer
- barcelona.shopdutyfree.com
Maltesers
Product visuals
Properties
Packaging & Form
Key takeaways
- Packaging
- Pouch
- Size Class
- Standard
- Silhouette
- Rectangular
- Material
- Plastic
- Finish
- Glossy
- Texture
- Smooth
- Transparency
- Opaque
Color & Typography
Key takeaways
- Palette
-
- Font Style
- Sans-serif
- Typography Mood
- Playful
- Label Density
- Moderate info
Badges & Highlights
Key takeaways
- Stated Capacity
- 273 g
Audience & Context
Key takeaways
- Target Audience
- General
- Contextual Fit
- Everyday Household
- Seasonal Vibe
- Year-round
- Sensory Cue
- Sweet
Branding Signals
Key takeaways
- Logo Presence
- Logo visible
- Logo Emphasis
-
15.0 %
- Premium Tier
- Mid-tier
Shelf impression
The packaging features a vibrant red background with the product name 'Maltesers' prominently displayed in large, playful white font. Above the name, there is the text 'MAXI PACK' in bold, dark brown lettering, suggesting a larger quantity of the product. The design includes several brown malt balls scattered across the surface, which adds visual interest. The lower part of the packaging has a circular cut-out showcasing the inside of a Malteser, revealing its honeycomb structure. The overall design is cheerful and inviting, aimed at attracting chocolate lovers. The use of colors is bright and contrasts well, making the product stand out on the shelf.
Mass-market
Mid-tier
Scent cue: Sweet
Quick signals
- Aesthetic score
- 8.0 / 10
- Logo presence
- Front-and-center branding
- Logo emphasis
- Covers ~15.0% of the main panel
This is preserved retailer history, not a live offer. Save it for comparison; ordering stays unavailable until this exact product is refreshed.
Airport availability
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Pickup, delivery, and stock depend on the linked retailer.
Retailer policies
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Checkout handoff
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Explore snapshots
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Listing provenance
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Baseline
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