Design DNA
Key takeaways
- Design Style
- Playful
- Brand Vibe
- Mid-tier
- Emotional Tone
- Fun
- Color Mood
- Vibrant
- Color Temperature
- Neutral
- Contrast
- High-contrast
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Last refreshed at 2025-11-25T19:26:56.361514
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Waterproof
Source rating 4.5+
by Benefit Cosmetics
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Retailer listing rating: 4.5 out of 5
(109 source reviews)
Goof Proof Eyebrow Pencil
SKU:
Brand: Benefit Cosmetics
Category: Make-up
Status: Price observed from retailer data
$ 24.00
Listing notes
- This super easy filling and shaping eyebrow pencil features a custom, non-sharpen goof-proof tip, soft color and a glide-on formula for easy and fast brow filling
- Travel size 0.34 g
Specs
- Volume
- 0.34 g
- Shade
- 4 Warm Deep Brown
- Airport retailer
- www.dfs.com
This super easy filling and shaping eyebrow pencil features a custom, non-sharpen goof-proof tip, soft color and a glide-on formula for easy and fast brow filling. Comes complete with a built-in blending spoolie-brush and signature Tip & Tricks! Comes in full-size and mini. 12-hour* waterproof**.
Product visuals
Properties
Packaging & Form
Key takeaways
- Packaging
- Box
- Size Class
- Standard
- Silhouette
- Rectangular
- Material
- Cardboard
- Finish
- Glossy
- Components
-
Cap
- Texture
- Smooth
- Transparency
- Opaque
Color & Typography
Key takeaways
- Palette
-
- Font Style
- Sans-serif
- Typography Mood
- Bold
- Label Density
- Moderate info
Badges & Highlights
Key takeaways
- Iconography
-
Star
- Claims
-
Vegan
- Stated Capacity
- 0.34 g
Audience & Context
Key takeaways
- Target Audience
- Feminine
- Contextual Fit
- Everyday Household
- Seasonal Vibe
- Year-round
- Sensory Cue
- Neutral
Branding Signals
Key takeaways
- Logo Presence
- Logo visible
- Logo Emphasis
-
20.0 %
- Premium Tier
- Mid-tier
Shelf impression
The product is a Goof Proof Eyebrow Pencil from the brand Benefit. The packaging consists of a tall, rectangular box that features a vibrant and playful design. The box is predominantly white with bold black and pink typography. The front of the packaging displays the product name 'GOOF PROOF BROW PENCIL' in large, eye-catching letters. It also has graphics of a cartoonish figure, a woman in a showgirl outfit, with a top hat and a flirtatious pose, which adds a whimsical touch to the design. There are various visual icons next to the images of eyebrow results, such as 'Instantly Fills' and 'Defines Tail', with supportive text underneath. The images of the eyebrows showcase the use effects of the product, highlighting its benefits. The pencil itself has a sleek, metallic appearance with a twisted, faceted design and a colored pencil tip on one end. The overall color palette includes vibrant pink, white, and black with accents of silver. Additional text indicates awards and product efficacy claims like '95% said it was easy to fill in brows'.
Mid-tier
Mid-tier
Scent cue: Neutral
Quick signals
- Aesthetic score
- 8.0 / 10
- Logo presence
- Front-and-center branding
- Logo emphasis
- Covers ~20.0% of the main panel
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Baseline
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