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Source rating 4.5+ by Heindl
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Salzburg Airport (SZG) · Austria — Heinemann

$ 9.65

Retailer listing rating: 5.0 out of 5

(1 source review)

Dark chocolate with plum fruit filling on a fine marzipan base.

SKU: 1276262 Brand: Heindl Category: Sweet food Status: Price observed from retailer data

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Pickup: Salzburg Airport (SZG) · Austria

$ 9.65

Listing notes

  • The taste of Austria in a coin
  • Travel size 175.0 kg
  • Crafted with Vollmilch-Schokolade mit Marillenfüllung (19%) auf feinstem Marzipanboden (44%)

Specs

SKU
1276262
Volume
175.0 kg
Weight
0.175 kg
Airport retailer
www.heinemann-shop.com
The taste of Austria in a coin. Delicious plum filling on the finest marzipan cream in delicate dark chocolate.

Product visuals

Properties

Design DNA

Key takeaways

Design Style
Vintage
Brand Vibe
Artisan
Emotional Tone
Cheerful
Color Mood
Pastel
Color Temperature
Warm
Contrast
Moderate

Packaging & Form

Key takeaways

Packaging
Box
Size Class
Standard
Silhouette
Square
Material
Cardboard
Finish
Glossy
Components
Flip-cap
Texture
Smooth
Transparency
Opaque

Color & Typography

Key takeaways

Palette
Font Style
Script
Typography Mood
Playful
Label Density
Moderate info

Badges & Highlights

Key takeaways

Iconography
Fruit icons
Stated Capacity
175 g

Audience & Context

Key takeaways

Target Audience
General
Contextual Fit
Kitchen
Seasonal Vibe
Year-round
Sensory Cue
Sweet

Branding Signals

Key takeaways

Logo Presence
Logo visible
Logo Emphasis
10.0 %
Premium Tier
Mid-tier

Shelf impression

The image features a cube-shaped box of Marillen Taler, a type of pastry filled with marzipan and covered with chocolate. The box is predominantly orange and white, with an attractive plaid pattern on the edges, reminiscent of a picnic. Around the box, there are illustrations of apricots and leaves, enhancing the fruit theme. The front label has elegant typography that reads 'Marillentaler' in a script font, with a smaller tagline below in a simpler font. On the left and right sides of the image, two individually wrapped candies can be seen, each displaying a similar orange and white checked pattern and the same branding. The overall aesthetic is cheerful and warm, suggesting a creative and artisanal product.

Artisan Mid-tier Scent cue: Sweet

Quick signals

Aesthetic score
8.0 / 10
Logo presence
Front-and-center branding
Logo emphasis
Covers ~10.0% of the main panel

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