Product refreshed (2 pages updated).
Last refreshed at 2026-09-26T06:37:14.889860
Source rating 4.5+ by Burberry
Updating airport prices…
Düsseldorf Airport (DUS) · Germany — Heinemann

USD 130.74

Retailer listing rating: 4.8 out of 5

(204 source reviews)

Burberry Hero Eau de Toilette 100 ml

SKU: #376810 Brand: Burberry Category: Fragrance Status: Price observed from retailer data

$ 130.74

Prices can change and may differ by airport, currency, and availability. Always confirm the final price on the retailer’s website before purchase.

Listing notes

  • Enthralling marriage of strength and freshness, signifying the modern man’s duality of power and sensibility
  • Travel size 100.0 ml

Specs

SKU
#376810
Volume
100.0 ml
Enthralling marriage of strength and freshness, signifying the modern man’s duality of power and sensibility. Burberry introduces Hero, Riccardo Tisci’s first scent for Burberry. A new masculine spirit exploring the house codes of duality and the power of the animal kingdom. A man in search of transformation and metamorphosis as a new modern heroism. Burberry’s vision of modern heroism is challenging the traditional stereotypes of masculinity and empowering man to transform to find the courage to embrace who you truly are, to become extraordinary. Featuring a positive and heroic lead, man and horse mirror each other in their movements, pushing their physical limits to transform into a mythical creature, a metaphor for personal transformation. A new man. A Hero. Enigmatic and adventurous, Burberry Hero embraces duality: strength and subtlety, power and compassion, athleticism and creativity. Fresh, luminous and bold, the scent is brightened with sparkling bergamot and invigorated with juniper and black pepper. Juniper, a classic British ingredient of the perfumer’s palette, brings a vibrant freshness to the scent, and is deepened by a trio of warm cedar wood oils from three distinct mountain ranges; Virginia’s Appalachian, the Atlas Mountains in Africa, and the Himalayas in Asia. The Burberry Hero bottle is a modern reimagination of Burberry Fragrance by Riccardo Tisci – featuring the TB embossed monogram for the first time. Strong and modern, like the fragrance it carries. Its angular shape is an abstract reinterpretation of a horse’s hoof, engraved with the curved Burberry logo. Luminous and bold scent Bergamot, juniper and black pepper notes Aroma with a vibrant freshness Strong and modern bottle

Product visuals

Properties

Design DNA

Key takeaways

Design Style
Modern
Brand Vibe
Premium
Emotional Tone
Elegant
Color Mood
Neutral
Color Temperature
Neutral
Contrast
High-contrast

Packaging & Form

Key takeaways

Packaging
Bottle
Size Class
Standard
Silhouette
Rectangular
Material
Glass
Finish
Glossy
Components
Screw-cap
Texture
Smooth
Transparency
Transparent

Color & Typography

Key takeaways

Palette
Font Style
Sans-serif
Typography Mood
Bold
Label Density
Clean/Minimal text

Audience & Context

Key takeaways

Target Audience
Luxury consumer
Contextual Fit
Luxury Vanity
Seasonal Vibe
Year-round
Sensory Cue
Fresh

Branding Signals

Key takeaways

Logo Presence
Logo visible
Logo Emphasis
50.0 %
Premium Tier
Premium

Shelf impression

The image shows a perfume bottle for Burberry Hero Eau de Toilette. The bottle has a modern, geometric shape that is slightly tapered at the base with smooth, transparent glass. Inside, a pale yellow liquid is visible. The bottle's neck is adorned with a black screw-top cap that has a shiny, reflective surface. Prominently displayed on the front of the bottle is the word 'BURBERRY' in bold, uppercase black letters, followed by the word 'HERO' in slightly smaller text underneath, also in black. The overall presentation gives a feeling of luxury and modern elegance.

Premium Premium Scent cue: Fresh

Quick signals

Aesthetic score
9.0 / 10
Logo presence
Front-and-center branding
Logo emphasis
Covers ~50.0% of the main panel

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