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Source rating 4.5+ by LU

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Berlin Brandenburg Airport (BER) · Germany — Heinemann

USD 15.71

Updated Oct 07, 22:47 UTC

Kuala Lumpur - KLIA2 (KUL) · Malaysia — Heinemann

USD 18.35

Updated Oct 07, 22:47 UTC

Adolfo Suárez Madrid–Barajas Airport (MAD)

USD 11.75

Updated Oct 07, 22:47 UTC

Retailer listing rating: 5.0 out of 5

(1 source review)

LU Petit Ecolier Dark 275g

SKU: 1618401 Brand: LU Category: Sweet food Status: Price observed from retailer data

$ 11.75

Oct 07, 22:47 UTC

Listing notes

Crunchy butter biscuits covered with delicious dark chocolate
Travel size 275.0 kg

Specs

SKU: 1618401
Volume: 275.0 kg
Weight: 275.0 kg
Airport retailer: madrid.shopdutyfree.com

Crunchy butter biscuits covered with delicious dark chocolate.

Product visuals

Properties

Design DNA

Key takeaways

Design Style: Modern
Brand Vibe: Mass-market
Emotional Tone: Cheerful
Color Mood: Vibrant
Color Temperature: Neutral
Contrast: High-contrast

Packaging & Form

Key takeaways

Packaging: Pouch
Size Class: Standard
Silhouette: Rectangular
Material: Plastic
Finish: Glossy
Components: Handle
Texture: Smooth
Transparency: Opaque

Color & Typography

Key takeaways

Palette
Font Style: Sans-serif
Typography Mood: Friendly
Label Density: Moderate info

Badges & Highlights

Key takeaways

Iconography: Boulangerie
Certifications: Sustainable
Claims: Travel Exclusive
Stated Capacity: 275g

Audience & Context

Key takeaways

Target Audience: General
Contextual Fit: Everyday Household
Seasonal Vibe: Year-round
Sensory Cue: Sweet

Branding Signals

Key takeaways

Logo Presence: Logo visible
Logo Emphasis: 20.0 %
Premium Tier: Mid-tier

Shelf impression

The packaging features a predominantly red color scheme with accents of yellow and brown. The top of the package has a round cut-out handle for easy carrying, indicating it's a flexible sealable pouch. The brand name 'LU' is prominently displayed in bold white letters on a red background. Below, the product name 'Petit Écolier' is written in an elegant blue font, which stands out against the red. The phrase 'Dark Chocolate' is featured in smaller white text beneath the product name. At the bottom left corner, there's a depiction of the biscuit itself, designed with intricate detailing of a little boy in historical attire, resembling a traditional French biscuit shape. The background illustration shows a quaint French scene with a red-and-white striped awning, a small table with chairs, and background architecture that evokes a Parisian vibe. The package also has a badge indicating it's 'Travel Exclusive' and a symbol for sustainability, suggesting eco-friendly practices. The capacity of the package is marked as '275g'.

Mass-market Mid-tier Scent cue: Sweet